Increasingly, people are heading online. It’s estimated that 97 percent of people perform an online search to help them find a local business. Because of this, a high-quality website has become essential. Here are the five website design principals you need to know to achieve this goal. Have A Clear Goal One of the most common mistakes that people make is including too many elements on the page. This makes your site feel cluttered and can cause the user to become disoriented. When this happens, they are likely to bounce off your site. To avoid this, you need to have a clear goal in mind when you are designing the page. If an element isn’t helping you achieve this goal, get rid of it. Another technique is to use the F-pattern. This means that the most important content is located at the top left of the page. This mimics the way that people read. Choose Colors Carefully Color has an important role to play on your website. You can use it to draw the user’s attention to a particular area. It’s also common to use brand colors and logos throughout your website, so each page feels cohesive. While using a bold color can be effective, it’s important to use this sparingly. Too many colors can clash with each other, creating a disorienting experience. The use of white space can help spread out content, making it easier to read. Make The Site Mobile Friendly Increasingly, people are using their mobile phones to search for information. Because of this, it’s essential that your website is optimized to suit these devices. There are a few ways this principle might be applied. For example, you can have shorter paragraphs and avoid displaying popup ads. It’s also best to test it out on a real device to see how it will be displayed. Boosting Website Loading Speed One of the most important aspects of a strong website is being able to load content quickly. If users have to wait too long, they will bounce off and move to a competitor. Most people expect the site to load within two to three seconds. Load speed is also one of the most important elements that a search engine will consider when deciding where they will rank your site. Incorporate SEO Search Engine Optimization (SEO) is a crucial part of all websites. If you can get a high rank in Google, you will be bringing in more users. This, in turn, means more sales. Read Also: - What Is A Crucial Part Of Any SEO Strategy From Ecommerce To Service-Based Business? However, getting SEO right can be a major challenge, with lots of aspects that you have to consider. For example, you’ll need to choose which keywords you are going to target. Aspects like metadata in images and using original photos also makes a big difference. It can help to use a professional web design company to help you optimize your site, so it reaches the widest possible audience. Conclusion Getting the design right is one of the most challenging parts of creating a website. Thankfully, you can get support on this journey. A web design agency can help you build something that shows off your brand and provides an experience that customers will love.
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