Websites are the new storefront as more people are shopping for products and services online. Now, more than ever, it is important to wow your potential clients with the design, content and functionality of your website. If your site doesn’t catch your potential client’s eye and encourage them to make a purchase immediately, they will likely close out and shop somewhere else. So…how do you create a strong website design in Sydney? We have put together some tips for creating a website that will not only look good but will function easily and ultimately create more conversions. 1. You need a strong purpose -- When we say “purpose,” we are referring to the overall message of your site as well as the specific calls-to-action (CTAs). Before creating your site, it is important to think about what you want the purpose to be. The purpose of your website could be promoting a product or service, telling your unique story or providing video tutorials. After you decide what the purpose is, create a clear and concise mission statement that describes the purpose (this is kind of like a mission statement). As you are thinking about your website’s purpose, you should also be thinking about who you are designing the site for — who is your target audience? What type of information do they need? What value can you add to your audience and how will your site provide it? Once you determine your specific audience and their needs, you can create a clear direction for your site design. 2. Adding value -- In addition to just placing products on a web page, a strong website design should encompass other pieces that add value to its audience. For example, think about the content and how it speaks to your audience. Something to consider is incorporating a blog where you can add value to your audience beyond the products or services you provide. You should also think about the visuals you will add to your page and how they can reinforce your brand and your specific purpose. 3. Quality content is everything -- While a beautiful website design captures your potential clients’ eye, it is the content that drives the sale home. Content must be clear, concise and useful in order to encourage your audience to take the actions you want them to take like purchasing what you are selling. 4. Quality visuals spark engagement -- In addition to quality content, quality visuals are extremely important to spark engagement with your audience. Pictures, illustrations, graphics and videos can all be used to further tell your story, define your purpose and build your brand. No matter what your industry, visuals should add energy and life to the website. 5. Keep your website organized -- Have you ever visited a site that was disorganized or all over the place and you had no idea what to look at first or where you should go? You definitely do not want to confuse your potential customers with a dysfunctional website. When you are designing the site, make sure it has a clear path and leads your audience to take certain actions. Make sure the content has purpose, logic and flows easily. Each word, picture and graphic should have a purpose, a place, and an order. Never add content just to add content. 6. Colour should represent your brand -- The colours you choose for your site are important as they set the tone for the site. They can be bold, simple, loud and/or playful. The colours you choose should directly reflect your brand and will communicate so much to your audience. 7. White space is important and adds balance to a website -- Don’t be afraid to use whitespace. Whitespace is important as it helps images and content stand out. Good use of whitespace will help the navigation of your site and will direct your audience to the most important elements of the site. Whether you are creating a brand-new website design or are in the market to revamp your existing web design in Sydney, we can help you! There are several ways you can control the direction of your website and increase the number of conversions
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