Do you remember those blocky sign things that sometimes pop up, maybe on WhatsApp Web, Snapchat or other apps? Those are QR codes, or Quick Response codes. They are scannable 2D codes that people can capture on their phone, prompting them to do or act on something specific. They were all the rage a good 10 years ago, but then just started disappearing. At the time, there were some rather large issues with QR codes. The codes seemed to have a lot of issues, and mobiles at the time didn’t seem to just automatically scan them when you opened up the camera app. Not to mention, people may have had internet connection issues, so weren’t able to act on the function or prompt that the code would trigger. They were a real mess, perhaps even a little ahead of their time. Now, in 2020, it seems that QR codes are making a resurgence. The Return of the QR Code These days, QR codes are on the rise again and you may not have even noticed it. Whether you’re heading out for a movie, or even getting on a plane – COVID-19 permitting of course – you’re bound to run into a QR code. Since Apple adopted them using their iPhone in 2017, they’ve gone from strength to strength. One of the major faults for a QR code was that third party software was needed to scan them, but since Apple’s iPhone camera can now scan them natively, other brands of mobile have caught on too. QR codes are playing a big part in marketing now too and a lot of companies tend to use them. They can be used to link back to a website, watch videos, leave reviews, or even be redirected to a social media page. Gone are the days when people were just using a bunch of lines and dots in black and white for their QR codes. Have you seen the Snapcode? Part of adding someone on Snapchat now can be done using their native QR codes. The same goes for many different marketing companies using full-colour QR codes with amazing designs! While they’re definitely coming back and making a name for themselves once again, time will tell whether QR codes start becoming part of everyday life. Right now, they still feel like a bit of a novelty, but they are making a slow and steady comeback. Talk to us about all your marketing needs today! - (02) 8021 4996
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If you’re looking for a way to make your mark in the online world then Marketing Station Sydney should be your next stop. We’re a team of professionals who specialise in web design, SEO and Google Ads, looking to make a difference and grow businesses. When you join the Marketing Station family, you’ll receive our team’s utmost dedication in getting to know you and your business before we start on a smart and creative plan to boost your business. We have a team of technical designers and strategists that can innovate and promote growth for your company to ensure that your marketing budget brings a return on investment. Our Services Web Design: We’ve put together so many different websites, we certainly know our way around the block. You’ll receive a fully bespoke, custom designed solution that is completely mobile responsive, integrated on multiple devices and screen sizes. We’re the best web design agency Sydney has ever seen! Social Media: Social Media is always an important part of growth and with the 1.5bn people using Facebook daily, it’s important that your business capitalises on that. We’ll help you achieve growth and influence across multiple platforms. SEO: Our SEO services will help companies to rise to the top of the search engines giving them far more visibility with the correct keyword research. With so many online searches being done, there’s a small window that your company needs to capture the attention of a user. We’ll get you there! Google Ads: We’re a badged Google Partner and continuously meet the standards set by Google in all aspects of Google Ads, making sure that any company will profit in a way that works for their company. Booking System Development: Marketing Station Sydney can design and assist in creating booking systems on a website to eliminate third party changes and develop a system that fits in with your business model. To get a free quote, contact us today! 0432 600 480 Setting up Google Analytics goals is a great way to track actions on your website and this is crucial to determine how and where leads are coming from - it is also crucial to identify if any pages on your website are letting you down. Linking your analytics goals onto your Google ads account will give you more insight to what keyword triggers are the catalyst for a user action - an example of this, a user fills in your contact form or buys a product. You can see what keyword phrase was used in this action to convert a lead. STEP 1 - Click on the Tools and Setting icon on the top menu of your Google ads account (the spanner) then select the linked accounts option STEP 2 - Select the Google Analytics option and go to details STEP 3 - Select the Google analytics account from the Analytics property list by selecting ‘LINK’ (under actions) and click SAVE STEP 4 - Go back to Tools and Setting icon on the main Google Ads menu and select Conversions (under the column Measurement) STEP 5 -Select the + icon to add a new conversion STEP 6 -Select the IMPORT box and select Google analytics, then continue STEP 7 - Select which goals you would like to import and select Import and Continue STEP 8 - Click Done And that’s it! You will start seeing your goal data on your Google ads conversion data. In the modern technological world, website services have changed the scenario of how ecommerce businesses work. These days, many online businesses no matter small or big are gaining the true advantage of web designing and development services that enables them to provide better customer service to their clients and also helps in promoting their brands effectively. As a business owner, you should know the importance of these services and must implement them for the growth of your business. By hiring the professional services of website design you can attain several benefits that are given below in this blog. Attract Clients to your Business:
One of the biggest benefits you can gain by having a great website for your company is that it will help you to gain clients for your business. As an owner of an ecommerce business, if you are wanting your company to expand then you need loyal customers and having a professional website can serve your purpose well. You can design and make a fascinating website to showcase your products and services to your clients and also give them the facility to obtain relevant information through it. A website will act as visual content for your business so it should be designed well with graphics, images, and information. With the help of web design services, you can get expected results for designing a website and can make your brand recognised in the market to gain huge clients. Make a Smooth Navigation for your Website: When it comes to establishing a successful online business platform you should make a website that is easy to navigate. The online buyers will spend time reading your webpage if it has smooth navigation to find the information they require so you should consult with the specialists for web development to get fast loading of website pages. Having a professional website with smooth search features will always help you to make an impression on the online shoppers that will surely work to increase your potential in the market and strongly represent your presence. Gain Solid SEO Results with Website: SEO or search engine optimisation is the major aspect that is related to the success of an online business. There are millions of websites on the internet that are striving for achieving top ranking on Google and other search engines so as an ecommerce business owner it is also important for you to bring higher rankings for your website to make your brand highly recognised. Make it possible today with the help of professional web development and designing services as experts can work on important parameters like image optimisation, use of keywords in content, and title tags to meet all the requirements that a website needs to gain top rankings in the search engine results. Boost Business Branding: Branding is a must for online businesses so when you design a website for your company with the help of professionals it will make a rapid branding for your store. If you are selling a specific product or service online and want to make it recognizable among the consumers then you need to invest in online SEO services. SEO is known as search engine optimisation and is a very prominent tool of internet marketing that can play a vital role to make your business recognised in the market. It can offer top-ranking to your websites in the major search engines like Google, Yahoo, MSN, and Bing. Your website will get noticed by maximum online shoppers because SEO will position it on the first page of search engine results. You can consult with a professional company for SEO services Central Coast to make your business highly familiar in the market.
Attract your customers with your mobile responsive website design. Have a clear design, large enough writing, clear contact forms, easy to navigate site with an enjoyable experience. Some pointers on a great mobile responsive site from Google developers;
Colours also play an important role in web development, pending your business. Check out the studied graph below and the theories for men and women on colours that appeal the most to them. This can help with bringing the right customer to you. Most people think that the universally-loved female color is pink. Sorry, though it’s not. Just a small percentage of women choose pink as their favorite color. Thus, while pink may suggest femininity in color psychology, this doesn’t mean that pink is appealing to all women, or even most women. Use colors other than pink — like blue, purple, and green — and you may improve the appeal of your e-commerce website to female visitors. And that may, in turn, improve conversions.
“Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation” For more advice contact a reputable marketing agency for any web and marketing advice. |
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